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Nautilus Chases Bike Dealers At Interbike
SEPTEMBER 26, 2005 --
Nautilus is launching its first-ever combined marketing program involving both fitness equipment and performance apparel at Interbike. Nautilus is showcasing its latest home fitness equipment under Schwinn Fitness, Bowflex, Trimline and Nautilus brands, in conjunction with Pearl iZUMi performance apparel and footwear. Nautilus presently markets fitness equipment to 860 independent bicycle dealers, and apparel and footwear to 2,000 independent bicycle dealers.
"We are excited to present both our fitness equipment and performance apparel lines to bicycle dealers who cater to fitness enthusiasts that increasingly train year round," said Tim Hawkins, chief marketing and customer officer of Nautilus.
The fitness equipment lineup from Nautilus contains nine cardiovascular training products, including exercise bikes, treadmills, ellipticals and Bowflex TreadClimber cardio units. It also includes six strength training products including home exercise gyms and free weights. Pearl iZUMi products include samples from its 300-product spring '06 cycling and fitness apparel and footwear lineup. Among the innovations are Gel Vent cycling gloves, which allow airflow through its already acclaimed gel gloves, and its new Octane Cycling shoes, with a first-ever titanium sole , said to be the strongest, lightest sole ever introduced.
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