 |
|
|
|
|
Hoffman Is Nike's New VP/Global Brand Design
APRIL 26, 2006 --
(5:00) Nike (NKE) promoted Greg Hoffman, global brand creative director, to VP/global brand design
Hoffman has more than 15 years of experience in design. He started with the company in 1992 as an intern and has held a variety of design positions, including brand design director for football, brand creative director of the USA Region and brand global creative director. He has played a significant role in elevating NKE's brand standards in the marketplace through driving a singular brand image.
His work and the work of the design teams he has led can be seen in key projects such as Air Max 360, World Football 06 and NIKE iD.
In his new role, Hoffman will report to chief marketing officer Trevor Edwards and will be responsible for maintaining the strong focus on design that is a cornerstone of the brand. He will also manage the visual identity of the core brand, including seasonal initiatives and consumer concepts.
| | | | | REPRINTS
|
|
 ipso Names Community Manager For Running, Fitness, Team Sports and Triathlon
Adidas Continues To Study Nike Suit
ALSO IN THIS ISSUE:
View more related articles
|
Quick links:
One-click access to topics in this article.
|
Categories
Sporting goods industry
Design
Companies
NKE
Air Max
Nike Inc.
Concepts
brand design
design positions
design teams
singular brand image
brand standards
People
Greg Hoffman
Trevor Edwards
|
|
|
|
|
| Breaking Headlines |
 | Augusta Buys Holloway
MAY 05, 2006
|
| JJB Sports Buys Golf TV Group
MAY 05, 2006
|
| Crocs Revenues Have 309% Increase
MAY 05, 2006
|
| Ashworth Comes To Terms With Knightspoint Over Board Structure, Members
MAY 05, 2006
|
| Product Recalls: Daisy & Trek
MAY 05, 2006
|
| Cabela's Making Progress On Comp Improvement
MAY 05, 2006
|
| Sportsman's Guide Being Acquired
MAY 05, 2006
|
| Nautilus Income Plunges On 18% Sales Gain, Is Addressing Supply Chain
MAY 04, 2006
|
| UK's Blacks Leisure Had Flat FY, Stronger Earnings
MAY 04, 2006
|
| Foot Locker Had Flat 1Q
MAY 04, 2006
|
|
|
|
|
