MARCH 05, 2004 -- Love And Hoops, a new women's basketball apparel company, has been. The debut of Love And Hoops was announced today by Melanie Williams, founder of the company. "We wanted to start a new line that speaks volumes about the players love of the game. I founded Love And Hoops as a way to captivate my extreme passion for the game. To play the game is to love the game, and Love And Hoops was founded to express that passion." The new line of clothing and accessories is available online at www.loveandhoops.com, as well as available at major basketball tournaments throughout the western US. Playing apparel includes shirts, shorts, sweats, caps and accessories.
K-Swiss has replaced its existing distributor in Japan and signed a three-year distribution and trademark license agreement with MoonStar Chemical Corp., a 130-year-old footwear distributor based in Kurume. Steven Nichols, COB, stated, "Japan is the largest market for K-Swiss in Asia, and one where we have enjoyed a strong brand image for over 15 years. For the past several years, this presence has not translated into the level of revenue potential that we believe exists for us in Japan. MoonStar's extensive operations, as well as their significant experience in footwear, are the best platforms to reverse this trend by renewing the K-Swiss brand in Japan and expanding our brand recognition. We look forward to working with such a valued and experience partner."
